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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071263290
· 쪽수 : 1088쪽
목차
Part One. Integrating Technology and Strategy: A General Management Perspective
1. Technological Innovation
2. Technological Innovation and Strategy
Part Two. Design and Implementation of Technology Strategy: an Evolutionary Perspective
3. Technological Evolution
4. Industry Context Organizational Context
5. Strategic Action
Part Three. Enactment of Technology Strategy-Developing a Firm's Innovative Capabilities
6. Internal and External Sources of Technology
7. Linking New Technology and Novel Customer Needs
8. Internal Corporate Venturing
Part Four. Enactment of Technology Strategy-Creating and Implementing a Development Strategy
9. New Product Development
10. Building Competence/Capabilities Through New Product Development
Part Five. Conclusion: Innovation Challenges in Established Firms