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· 제목 : Strategic Management of Technological Innovation (Paperback) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071326445
· 쪽수 : 320쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780071326445
· 쪽수 : 320쪽
목차
Chapter 1 - Introduction Part One - Industry Dynamics of Technological Innovation Chapter 2 - Sources of Innovation Chapter 3 - Types and Patterns of Innovation Chapter 4 - Standards Battles and Design Dominance Chapter 5 - Timing of Entry Part Two - Formulating Technological Innovation Strategy Chapter 6 - Defining the Organization's Strategic Direction Chapter 7 - Choosing Innovation Projects Chapter 8 - Collaboration Strategies Chapter 9 - Protecting Innovation Part Three - Implementing Technological Innovation Strategy Chapter 10 - Organizing for Innovation Chapter 11 - Managing the New Product Development Process Chapter 12 - Managing New Product Development Teams Chapter 13 - Crafting a Deployment Strategy
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