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· 제목 : Managerial Economics and Business Strategy (Paperback) 
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780077154509
· 쪽수 : 656쪽
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780077154509
· 쪽수 : 656쪽
목차
Chapter 1 The Fundamentals of Managerial Economics Chapter 2 Market Forces: Demand and Supply Chapter 3 Quantitative Demand Analysis Chapter 4 The Theory of Individual Behavior Chapter 5 The Production Process and Costs Chapter 6 The Organization of the Firm Chapter 7 The Nature of Industry Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9 Basic Oligopoly Models Chapter 10 Game Theory: Inside Oligopoly Chapter 11 Pricing Strategies for Firms with Market Power Chapter 12 The Economics of Information Chapter 13 Advanced Topics in Business Strategy Chapter 14 A Manager's Guide to Government in the Marketplace Case Study Challenges at Time Warner
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