책 이미지
책 정보
· 분류 : 외국도서 > 인문/사회 > 심리학 > 일반
· ISBN : 9780521179959
· 쪽수 : 386쪽
목차
Part I. The Fundamentals of Behavioral Decision Theory: 1. Judgment and decision making: extrapolations and applications Chris Swoyer; 2. Some morals of a theory of non-rational choice Douglas MacLean; 3. Cognition, intuition, and policy guidelines Eldar Shafir; Part II. Economic Applications and Contrasts: 4. Policy analysis and design with losses valued more than gains, and varying rates of time preference Jack L. Knetsch; 5. Comparing micro and macro rationality Robert J. MacCoun; 6. Bounded rationality versus standard utility-maximization: a test of energy 'price' responsiveness Lee S. Friedman; Part III. Applications to Political and Legal Processes and Institutions: 7. Judgmental heuristics and news reporting Sharon Dunwoody and Robert J. Griffin; 8. A behavioral approach to political advertising research Jeffrey C. Fox and Rick Farmer; 9. Toward behavioral law and economics Cass R. Sunstein; Part IV. Other Policy Applications: 10. Enhancing the effectiveness of innovative policy instruments: the implications of behavioral decision theory for right-to-know policies Rajeev Gowda; 11. Behavioral perceptions and policies toward the environment Anthony Patt and Richard J. Zeckhauser; 12. The affect heuristic: implications for understanding and managing risk-induced stigma Howard Kunreuther and Paul Slovic; 13. Enlarging the pie by accepting small losses for large gains Jonathan Baron and Max H. Bazerman; Part V. Commentary and Cautionary Note: 14. The virtues of cognitive humility: for us as well as them Philip E. Tetlock.