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· 제목 : The New Public : Professional Communication and the Means of Social Influence (Hardcover) 
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780521481465
· 쪽수 : 348쪽
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780521481465
· 쪽수 : 348쪽
목차
Part I. Rhetoric and the Integration of Society: 1. Public influence in modern society; 2. Rhetoric and reason; Part II. Influence: 3. Influence: capacity to persuade; 4. Habermas and Parsons: critical issues regarding influence; 5. Public influence: a new paradigm; 6. The differentiation of rhetorical solidarity; Part III. The New Public: 7. The emergence of the New Public: advertising, market research and public relations; 8. Political communication in the New Public; 9. Forums for the redemption of influence; 10. The rhetoric of presentation.
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