The Winning Message : Candidate Behavior, Campaign Discourse, and Democracy (Hardcover)

List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Dialogue: a standard for campaign discourse; 3. Understanding campaigns: background, theory, and methods; 4. The ventriloquist's hand: a game-theoretic model of campaigns; 5. Duck or Punch? Dialogue in a California Gubernatorial Election; 6. Dialogue and its effects in contemporary American elections; 7. Explaining and predicting the occurrence of dialogue; 8. Conclusion: toward more substantive campaign discourse; Appendix A. Analysis of the model of campaigns in mass elections; Appendix B. Experimental procedures; References; Index.