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· 제목 : Consumer Democracy : The Marketing of Politics (Hardcover) 
· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치 역사/이론
· ISBN : 9780521836685
· 쪽수 : 240쪽
· 분류 : 외국도서 > 인문/사회 > 정치학 > 정치 역사/이론
· ISBN : 9780521836685
· 쪽수 : 240쪽
목차
Preface: the US presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: hope not fear.
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