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· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9780521844154
· 쪽수 : 116쪽
목차
List of figures; The Raffaele Mattioli lectures; Part I. Competition and Market Power: 1. Introduction; 2. Technology and market structure; 3. Intellectual property; 4. The Internet boom; 5. Differentiation of products and prices; 6. Switching costs and lock-in; 7. Supply-side economies of scale; 8. Demand-side economies of scale; 9. Standards; 10. Systems effects; 11. Computer mediated transactions; 12. Summary; Part II. Intellectual Property, Competition and Information Technology: 13. Introduction; 14. Patents, trade secrets and copyrights; 15. Differentiation of products and prices; 16. Switching costs and lock-in; 17. Standards and patents; 18. Do we need to reform the patent system?; 19. Summary and conclusions; Bibliography; Index of names; Index of subjects.