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· 제목 : Thought Leadership Meets Business : How Business Schools Can Become More Successful (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제학이론
· ISBN : 9780521897228
· 쪽수 : 262쪽
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제학이론
· ISBN : 9780521897228
· 쪽수 : 262쪽
목차
List of figures; List of tables; Foreword; Preface; 1. Background and conceptual framework; 2. Key academic programs and academic value-creation; 3. The critical role of R and D; 4. Marketing strategy; 5. Institutional learning; 6. Human resources strategy; 7. The learning partner perspective; 8. Business school leadership issues; 9. Conclusion: so, what are the key success factors?; Appendices; Index.
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