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· 분류 : 외국도서 > 경제경영 > 기업윤리/에티켓
· ISBN : 9780538451284
· 쪽수 : 544쪽
목차
Part One: AN OVERVIEW OF BUSINESS ETHICS. 1. The Importance of Business Ethics. 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part Two: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3. Emerging Business Ethics Issues. 4. The Institutionalization of Business Ethics. Part Three: THE DECISION-MAKING PROCESS. 5. Ethical Decision Making and Ethical Leadership. 6. Individual Factors: Moral Philosophies and Values. 7. Organizational Factors: The Role of Ethical Culture and Relationships. Part Four: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8. Developing an Effective Ethics Program. 9. Implementing and Auditing Ethics Programs. 10. Business Ethics in a Global Economy. Cases. 1. Monsanto Attempts to Balance Stakeholder Interests. 2. Wal-Mart: The Future is Sustainability. 3. The American Red Cross. 4. Countrywide Financial: The Subprime Meltdown. 5. Arthur Andersen: Questionable Accounting Practices. 6. Coping with Financial and Ethical Risks at American International Group (AIG). 7. Starbucks' Mission: Social Responsibility and Brand Strength. 8. The Fraud of the Century: The Case of Bernard Madoff. 9. Nike: From Sweatshops to Leadership in Employment Practices. 10. The Banking Industry Meltdown: The Ethical And Financial Risks Of Derivatives. 11. The Coca-Cola Company Struggles with Ethical Crises. 12. Enron: Questionable Accounting Leads to Collapse. 13. BP (Beyond Petroleum) Focuses on Sustainability. 14. Tyco International: Leadership Crisis. 15. Mattel Responds to Ethical Challenges. 16. PETCO Develops Successful Stakeholder Relationships. 17. Home Depot Implements Stakeholder Orientation. 18. New Belgium Brewing: Ethical and Environmental Responsibility.