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· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780538466868
· 쪽수 : 704쪽
목차
Note: Each chapter concludes with a Summary, Key Terms, Responsible Business Debate, Discussion Questions, an Experiential Exercise, and What Would You Do? minicase. 1. SOCIAL RESPONSIBILITY FRAMEWORK. Social Responsibility Defined. Development of Social Responsibility. Global Nature of Social Responsibility. Global Initiatives: International Business and Poverty Reduction. Benefits of Social Responsibility. Framework for Studying Social Responsibility. 2. STRATEGIC MANAGEMENT OF STAKEHOLDER RELATIONSHIPS. Stakeholders Defined. Stakeholder Issues and Interaction. Performance with Stakeholders. Development of Stakeholder Relationships. Implementing a Stakeholder Perspective in Social Responsibility. Link Between Stakeholder Relationships and Social Responsibility. 3. CORPORATE GOVERNANCE. Corporate Governance Defined. History of Corporate Governance. Corporate Governance and Social Responsibility. Issues in Corporate Governance Systems. Corporate Governance Around the World. Future of Corporate Governance. 4. LEGAL, REGULATORY, AND POLITICAL ISSUES. Government s Influence on Business. Business s Influence on Government and Politics. The Government s Strategic Approach for Legal and Ethical Compliance. 5. BUSINESS ETHICS AND ETHICAL DECISION MAKING. The Nature of Business Ethics. Foundations of Business Ethics. Ethical Issues in Business. Understanding the Ethical Decision-Making Process. 6. STRATEGIC APPROACHES TO IMPROVING ETHICAL BEHAVIOR. The Need for Organizational Ethics Programs. Codes of Conduct. Ethics Officers. Ethics Training and Communication. Establishing Systems to Monitor and Enforce Ethical Standards. Continuous Improvement of the Ethics Program. Implementing Organizational Ethics Programs. 7. EMPLOYEE RELATIONS. Employee Stakeholders. Responsibilities to Employees. Strategic Implementation of Responsibilities to Employees. 8. CONSUMER RELATIONS. Consumer Stakeholders. Responsibilities to Consumers. Strategic Implementation of Responsibilities to Consumers. 9. COMMUNITY RELATIONS AND STRATEGIC PHILANTHROPY. Community Stakeholders. Responsibilities to the Community. Corporate Philanthropy. Strategic Philanthropy Defined. Strategic Philanthropy and Social Responsibility. Stakeholders in Strategic Philanthropy. Implementation of Strategic Philanthropy. 10. TECHNOLOGY ISSUES. The Nature of Technology. Technology s Influence on the Economy. Technology s Influence on Society. Strategic Implementation of Responsibility for Technology. 11. SUSTAINABILITY ISSUES. Global Environmental Issues. Environmental Policy and Regulation. Alternative Energy. Business Response to Sustainability Issues. Strategic Implementation of Environmental Responsibility. 12. SOCIAL RESPONSIBILITY IN A GLOBAL ENVIRONMENT. Cultural Intelligence. Global Stakeholders. National Competitiveness. Global Development. Global Reporting Initiative. Cases: 1. Monsanto Attempts to Balance Stakeholder Interests. 2. Wal-Mart: The Future Is Sustainability. 3. The American Red Cross. 4. Countrywide Financial: The Subprime Meltdown. 5. Coping with Financial and Ethical Risks at American International Group (AIG). 6. Starbucks Mission: Social Responsibility and Brand Strength. 7. The Fraud of the Century: The Case of Bernard Madoff. 8. Nike: Managing Ethical Missteps Sweatshops to Leadership in Employment Practices. 9. Banking Industry Meltdown: The Ethical and Financial Risks of Derivatives. 10. The Coca-Cola Company Struggles with Ethical Crises. 11. Enron: Questionable Accounting Leads to Collapse. 12. BP (Beyond Petroleum) Focuses on Sustainability. 13. Tyco International: Leadership Crisis. 14. Mattel Responds to Ethical Challenges. 15. Home Depot Implements Stakeholder Orientation. 16. New Belgium Brewing: Ethical and Environmental Responsibility.