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· 제목 : Sustainable Competitive Advantage (Paperback) 
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780538475624
· 쪽수 : 444쪽
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780538475624
· 쪽수 : 444쪽
목차
PART 1. STRATEGIC THINKING. 1. Introduction to Strategic Management. 2. Strategic Leadership. PART 2. STRATEGIC ANALYSIS. 3. The External Environment. 4. The Internal Organization. PART 3. CREATING COMPETITIVE ADVANTAGE. 5. Business-Level Strategy. 6. Competitive Rivalry and Competitive Dynamics. 7. Cooperative Strategy 8. Corporate-Level Strategy. 9. Acquisition and Restructuring Strategies. 10. International Strategy. PART 4. MONITORING AND CREATING ENTREPRENEURIAL OPPORTUNITIES. 11. Corporate Governance. 12. Strategic Entrepreneurship. 13. Strategic Flexibility and Real Options Analysis.
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