Introduction to Business. William M. Pride, Robert J. Hughes and Jack R. Kapoor (Paperback)

PART I: THE ENVIRONMENT OF BUSINESS.1. An Introduction to Business and Economics.2. Ethics and Social Responsibility.3. Business in a Global Setting.PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.PART III: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.6. Understanding Information and e-Business.7. Using Accounting Information.Part IV: Management and Organization.8. Understanding the Management Process.9. Creating a Flexible Organization.10. Producing Quality Goods and Services.PART V: HUMAN RESOURCES.11. Attracting and Retaining the Best Employees.12. Motivating and Satisfying Employees and Teams.13. Enhancing Union-Management Relations.PART VI: MARKETING.14. Building Customer Relationships Through Effective Marketing.15. Creating and Pricing Products that Satisfy Customers.16. Wholesaling, Retailing, and Physical Distribution.17. Developing Integrated Marketing Communications.PART VII: FINANCE AND INVESTMENT.18. Understanding Money, Banking, and Credit.19. Mastering Financial Management.20. Understanding Personal Finances and Investments.