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· 제목 : Unicorn Tears: Why Startups Fail and How to Avoid It (Paperback) 
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780730348696
· 쪽수 : 200쪽
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9780730348696
· 쪽수 : 200쪽
목차
About the author xiii
Introduction: There has to be a better way! xv
1 Counting the cost 1
2 F is for failure 17
3 The founder myth 33
4 Ideas are cheap! 53
5 Cash is king 71
6 Founder fitness 89
7 Hollywood got it right 105
8 The Hollywood MethodTM 119
9 Funding fitness 145
Final thoughts 165
Acknowledgements 169
Index 171
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