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· 제목 : The Business Models Handbook : Templates, Theory and Case Studies (Paperback) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780749481872
· 쪽수 : 336쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9780749481872
· 쪽수 : 336쪽
목차
Introduction - The Importance and Purpose of Frameworks; 4Ps; AIDA; Ansoff Matrix; Benchmarking; Blue Ocean Strategy; Boston Consulting Group Matrix; Branding Pentagram; Customer Journey Maps; Customer Lifetime Value; Customer Value Proposition; Diffusion of Innovation; Directional Policy Matrix - Segment Attractiveness; Disruptive Innovation Model; Edward de Bono's 6 Hats; EFQM Excellence Model; Gap Analysis; Greiner's Growth Model; Kano; Maslow's Hierarchy; McKinsey 7-S; PESTLE; Porter Competition Strategies; Porter's Five Forces; Price Elasticity; Price-Quality-Strategy Model; Product Lifecycle; Serv/Qual; Service Profit Chain; SOSTAC MOSAIC; Stage-Gate Model; SWOT; Value Chain; Value Equivalence Line
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