Consumer Behaviour in Tourism (Hardcover, 2 New edition)

Context: Introduction; Main concepts in consumer behaviour; History of tourist behaviour; Conclusion; The Purchase-Decision Process: Models; Determinants; Models of purchase decision processes; Typologies of Tourist Behaviour: Classifications and typologies of tourist behaviour; Tourism Demand and Markets: The pattern of world demand; National differences - domestic, outbound, inbound; The nature and demand in different segments; Markets for different sectors; Consumer Behaviour and Marketing: Researching tourist behaviour; Marketing mix and tourist behaviour; Topical Issues in Tourist Behaviour: Eco tourist/green consumer : myth or reality?; Rise of the global/euro tourist? - post modernism; Emerging demand/markets/segments; Quality & tourist satisfaction; Conclusions and Future: New models of tourist behaviour; Tourist behaviour and general consumer behaviour - a comparison; Future of tourist behaviour including an agenda for research; Case Studies: PGL; Thomas Cook's Club 18-30; The segmentation of the outbound Japanese market; Segmenting the leisure shopping market; The savoy hotel, london; First choice holiday's all inclusive package; the cruise market - Carnival cruise lines; Wensleydale creamery, hawes, north Yorkshire; Societe roquefort; Industrial tourism in france; British airways - environmental policy; TUI germany - environmental policy; Ragdale hall - health hydro; The international spa market; Adventure tourism in new zealand; Gay and lesbian tourism in Australia; easyjet; Las vegas, nevada, usa; Taiwan, the emergence of a new major outbound tourism market; The inbound market to the republic of cyprus; Susi madron's cycling for softies;Glossary of Terms; Bibliography; Index