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· 제목 : Nation Branding : Concepts, Issues, Practice (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750683494
· 쪽수 : 264쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780750683494
· 쪽수 : 264쪽
목차
1. The relevance of nation branding
2. The recent evolution and prominence of nation branding
3. Adapting brand theory to the context of nation branding
4. Country-of-origin
5. National identity
6. Integrating country-of-origin and national identity
7. Ethical imperatives in nation branding
8. Pragmatic challenges to the nation branding concept
9. Current impact of nation branding
10. Future horizons for nation branding.
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