International Cases in the Business of Sport (Paperback)

1. MES QUE UN CLUB (MORE THAN A CLUB)
2. BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT
3. ESPN STAR SPORTS
4. THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT
5. SWEATYBETTY
6. UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB?PUTTING AN APPROPRIATE STRATEGY IN PLACE
7. WHO COULD WISH FOR MORE? NEW ZEALAND’S COAST-TO-COAST MULTISPORT EVENT
8. TWENTY-20 AND ENGLISH DOMESTIC CRICKET
9. MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRAND
10. SOMETHING FOR NOTHING?THE FREE TICKET MYTH
11. GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRAND ....