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· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780787986070
· 쪽수 : 240쪽
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Introduction: There Is No Door Number Three.
PART ONE: PREREQUISITES FOR RELENTLESS GROWTH.
1. What Business Are You Really In?
2. Never-Ending Discipline.
3. Have Positive Passion.
4. Snap the Rubber Band Syndrome.
5. What’s Going On Behind Your Back?
PART TWO: ROLES OF A LEADER.
6. Support Your People—and Hold ’Em Accountable.
7. Give Them the Power.
8. Rise Above the Battlefield.
9. Explain Your Movie.
10. Be Real.
PART THREE: MASTER THE BASICS.
11. Sweat the Small Stuff.
12. Who Do You Want on Your Bus?
13. Keep Your Board Strong—and Informed.
14. Intangibles Matter Most.
PART FOUR: MARKETING, MARKETING, MARKETING.
15. Find the Revolution Before It Finds You.
16. Your Brand Is You.
17. Serve the Customer.
18. Put Design into Everything You Do.
PART FIVE: LEADING YOUR CULTURE.
19. Be There.
20. Keep Your Balance.
21. Remember Who You Are.
22. Mergers and Acquisitions Done Right.
Conclusion: Making Relentless Progress.
Acknowledgments.
The Authors.
Index.