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· 제목 : Big Brown: The Untold Story of Ups (Hardcover)
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780787994020
· 쪽수 : 272쪽
· 분류 : 외국도서 > 경제경영 > 비즈니스 역사
· ISBN : 9780787994020
· 쪽수 : 272쪽
목차
Introduction.
1. The Cult of the UPS Driver.
2. The Greatest American Capitalist You've Never Heard of.
3. Birth of a Delivery Service: The Emerald City.
4. The First Big Brown: An Environment for Opportunity.
5. Determined Men Can Do Anything: New City, New Name.
6. Job for a Lifetime.
7. Going National.
8. Advancing Social Responsibility.
9. The World's Ninth-Largest Airline.
10. Brown Around the Globe: Beyond the United States.
11. A Leader in Logistics: The Decision to Go Public.
12. The Legacy of Jim Casey.
Appendix A. UPS Glossary of Terms.
Appendix B. UPS Worldwide Facts.
Bibliography.
Acknowledgments.
About the Author.
Index.
