The Social Life of the Japanese Language : Cultural Discourse and Situated Practice (Hardcover)

Introduction: toward a dynamic model of Japanese language and social meaning; Part I. The Notion of Nihongo; 1. Standard Japanese and its others: building the national language; 1.1 Standard Japanese: a building block in the making of modern Japan; 1.2 Representations of standard and regional Japanese in the media; 2. Standard and regional Japanese: diversity in attitudes and practice; 2.1 Diversity in attitudes toward standard and regional Japanese; 2.2 Meanings of standard and regional Japanese in practice: negotiating norms; Part II. Japanese Honorifics and Japanese 'Politeness': 3. Keigo: from official policy to popular pedagogy; 3.1 Institutional policy on honorific form and use: constructing the Japanese essence; 3.2 Keigo for the public: authoritative accounts by linguists; 3.3 Honorifics: popular pedagogy; 4. Keigo: diversity in attitudes and practice; 4.1 Diversity in attitudes toward honorifics; 4.2 Honorifics in practice: negotiating norms; Part III. Japanese Language and Gender: 5. Gendered Japanese: normative linguistic femininity and masculinity; 5.1 Dominant narratives of gendered Japanese: a historical perspective; 5.2 Media representations of gendered speech in contemporary Japan; 6. Gendered Japanese: diversity in attitudes and practice; 6.1 Diversity in attitude toward gendered speech; 6.2 Meanings of gendered speech in practice: negotiating norms; Reflections: looking backward, looking forward.