Managing International Business in China (Hardcover, 2 Revised edition)

1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.