The Party Politics of Presidential Rhetoric (Hardcover)

1. Presidents, public opinion, and the political parties; 2. Assessing presidential communications; 3. The effect of presidential rhetoric on the attentive audience; 4. The short-term effect of presidential rhetoric; 5. Presidential leadership of partisan opinion; 6. The public agenda and the reputations of the parties for handling policy; 7. Presidential rhetoric and the public agenda; 8. Presidential rhetoric and party reputations for handling policy; 9. The interplay of macrohandling and macropartisanship; 10. The party politics of presidential rhetoric.