책 이미지
책 정보
· 제목 : The Rise of Spanish Multinationals : European Business in the Global Economy (Paperback) 
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781107402713
· 쪽수 : 292쪽
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781107402713
· 쪽수 : 292쪽
목차
Preface; 1. Spanish firms come of age; 2. The nature of the multinational firm; Part I. The Process: 3. The family-controlled and worker-owned multinationals; 4. Deregulation, oligopolistic competition, and internationalization; 5. The Spanish banks go global; Part II. The Consequences: 6. Spain's new financial role in the global economy; 7. Foreign policy and international stature; 8. Spain's enduring image problem; 9. Public opinion, the labor unions, and the multinationals; 10. Europe, Spain, and the future of its multinational firms; Appendix: data and sources; Bibliography; Photographs; Index.
저자소개
추천도서
분야의 베스트셀러 >