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· 제목 : Transnational Management : Text and Cases in Cross-Border Management (Paperback, 8 Revised edition) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781108436694
· 쪽수 : 570쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781108436694
· 쪽수 : 570쪽
목차
Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
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