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· 분류 : 외국도서 > 경제경영 > 산업 > 미디어/커뮤니케이션
· ISBN : 9781111830298
· 쪽수 : 278쪽
목차
Part 1: ORIENTATION. 1. Foundations of Public Speaking. 2. Developing Confidence through the Speech-Planning Process. 3. Listening and Responding Effectively. Part 2: PRINCIPLES. 4. Selecting an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Gathering and Evaluating Information. 7. Organizing and Outlining the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Practicing Delivery. Part 3: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Informative Speaking. 13. Understanding Persuasive Messages. 14. Persuasive Speaking. Part 4: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Ceremonial Speaking: Speeches for Special Occasions. 16. Developing and Delivering Group Presentations.