책 이미지
책 정보
· 제목 : Marketing Management: The Big Picture (Paperback) 
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118014554
· 쪽수 : 432쪽
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781118014554
· 쪽수 : 432쪽
목차
Chapter 1 - Tools and Responsibilities
Chapter 2 - The Business Objective
Chapter 3 - The Marketing Objective: Customer Focus
Chapter 4 - Source of Volume: Competitive Focus
Chapter 5 - Segmentation
Chapter 6 - Targeting
Chapter 7 - Positioning
Chapter 8 - Product
Chapter 9 - Service as Product
Chapter 10 - Marketing Communications
Chapter 11 - Pricing
Chapter 12 - Channels
Chapter 13 - Integrated Market Research
Chapter 14 - Marketing Metrics
저자소개
추천도서
분야의 베스트셀러 >