Economics Of Strategy (6th International Ed, Paperback)

INTRODUCTION: STRATEGY AND ECONOMICS 1 ECONOMICS PRIMER BASIC PRINCIPLES 9 PART ONE: FIRM BOUNDARIES 1 The Power of Principles: An Historical Perspective 41 2 The Horizontal Boundaries of the Firm 61 3 The Vertical Boundaries of the Firm 98 4 Integration and Its Alternatives 132 PART TWO: MARKET AND COMPETITIVE ANALYSIS 5 Competitors and Competition 165 6 Entry and Exit 196 7 Dynamics: Competing Across Time 226 8 Industry Analysis 258 PART THREE: STRATEGIC POSITION AND DYNAMICS 9 Strategic Positioning for Competitive Advantage 293 10 Information and Value Creation 333 11 Sustaining Competitive Advantage 363 PART FOUR: STRATEGIC POSITION AND DYNAMICS 12 Performance Measurement and Incentives 401 13 Strategy and Structure 437 14 Environment, Power, and Culture 470