Market Your Way to Growth (Hardcover)

Introduction: Preparing to Master the Eight

Pathways to Growth xi

1 Grow by Building Your Market Share 1

2 Grow through Developing Committed Customers and Stakeholders 27

3 Grow by Developing a Powerful Brand 49

4 Grow by Innovating New Products, Services, and Experiences 73

5 Grow by International Expansion 117

6 Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135

7 Grow by B uilding an Outstanding Reputation for Social Responsibility 153

8 Grow by Partnering with Government and NGOs 169

Epilogue 191

Notes 201

Index 207