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· 제목 : Value Proposition Design: How to Create Products and Services Customers Want (Paperback) (How to Make Stuff People Want)
· 분류 : 외국도서 > 경제경영 > 연구개발(R/D)
· ISBN : 9781118968055
· 쪽수 : 320쪽
· 분류 : 외국도서 > 경제경영 > 연구개발(R/D)
· ISBN : 9781118968055
· 쪽수 : 320쪽
목차
1. Canvas
1.1 Customer Profile 10
1.2 Value Map 26
1.3 fit 40
2. Design
2.1 Prototyping Possibilities 74
2.2 Starting Points 86
2.3 understanding Customers 104
2.4 Making Choices 120
2.5 finding the Right Business Model 142
2.6 Designing in Established organizations 158
3. Test
3.1 What to Test 188
3.2 Testing Step-by-Step 196
3.3 Experiment library 214
3.4 Bringing it All Together 238
4. Evolve
Create Alignment 260
Measure & Monitor 262
improve Relentlessly 264
Reinvent Yourself Constantly 266
Taobao: Reinventing (E-)Commerce 268
Glossary 276
Core Team 278
Prereaders 279
Bios 280
index 282
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