Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results (Hardcover)

Introduction 1

1 Walmart: How Big Data Is Used To Drive Supermarket Performance 5

2 CERN: Unravelling The Secrets Of The Universe With Big Data 11

3 Netflix:HowNetflixUsed Big Data To Give Us The ProgrammesWeWant 17

4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 25

5 Shell: How Big Oil Uses Big Data 31

6 Apixio: How Big Data Is Transforming Healthcare 37

7 Lotus F1 Team:How BigData Is Essential To The Success Of Motorsport Teams 45

8 Pendleton& Son Butchers: Big Data For Small Business 51

9 US OlympicWomen’s Cycling Team: How Big Data Analytics Is Used To Optimize Athletes’ Performance 57

10 ZSL: Big Data In The Zoo And To Protect Animals 63

11 Facebook: How Facebook Use Big Data To Understand Customers 69

12 John Deere:How BigData Can Be AppliedOn Farms 75

13 Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal 81

14 LinkedIn: How Big Data Is Used To Fuel Social Media Success 87

15 Microsoft: Bringing Big Data To The Masses 95

16 Acxiom: Fuelling MarketingWith Big Data 103

17 US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism 111

18 Nest: Bringing The Internet of Things Into The Home 117

19 GE: How Big Data Is Fuelling The Industrial Internet 125

20 Etsy: How Big Data Is Used In A CraftyWay 131

21 Narrative Science: How Big Data Is Used To Tell Stories 137

22 BBC: How Big Data Is Used In The Media 143

23 Milton Keynes: How Big Data Is Used To Create Smarter Cities 149

24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan 157

25 Airbnb: How Big Data Is Used To Disrupt The Hospitality Industry 163

26 Sprint: Profiling Audiences Using Mobile Network Data 169

27 Dickey’s Barbecue Pit: How Big Data Is Used To Gain Performance Insights Into One Of America’s Most Successful Restaurant Chains 175

28 Caesars: Big Data At The Casino 181

29 Fitbit: Big Data In The Personal Fitness Arena 189

30 Ralph Lauren: Big Data In The Fashion Industry 195

31 Zynga: Big Data In The Gaming Industry 199

32 Autodesk: How Big Data Is Transforming The Software Industry 205

33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays 211

34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud 217

35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London 223

36 The US Government: Using Big Data To Run A Country 229

37 IBMWatson: Teaching Computers To Understand And Learn 237

38 Google: How Big Data Is At The Heart Of Google’s Business Model 243

39 Terra Seismic: Using Big Data To Predict Earthquakes 251

40 Apple: How Big Data Is At The Centre Of Their Business 255

41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data 261

42 Uber:How BigData IsAt The Centre Of Uber’s Transportation Business 267

43 Electronic Arts: Big Data In Video Gaming 273

44 Kaggle: Crowdsourcing Your Data Scientist 281

45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers 287

FinalThoughts 293

About the Author 297

Acknowledgements 299

Index 301