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· 제목 : Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119326038
· 쪽수 : 272쪽
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781119326038
· 쪽수 : 272쪽
목차
Foreword Marc Benioff v
Preface ix
Introduction xi
Chapter 1 Disruption and Business Success 1
Chapter 2 People Drive Change, Technology Enables 13
Chapter 3 Why Social Matters to Every Business 27
Chapter 4 Rethinking Employee Engagement 55
Chapter 5 Customer Engagement Defined 73
Chapter 6 How to Win the Talent War 93
Chapter 7 Gender Diversity Isn’t a Plus, It’s a Business Imperative 113
Chapter 8 Right Time, Right Moment, Right Channel 135
Chapter 9 Turning Data into Action 155
Chapter 10 How Good Design Creates Seamless Experiences 181
Chapter 11 Digital Marketing: Standing Out in the Sea of Sameness 203
Final Thoughts 231
Notes 235
Acknowledgments 245
Index 247
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