Principles Of International Marketing (Paperback)

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Environment. 2. International Trade Frameworks and Policy. 3. The Role of Culture. 4. The Economic Environment. 5. The Political and Legal Environments. Part II: FINDING GLOBAL CUSTOMERS. 6. The Global Consumer. 7. Strategic Planning. 8. Analyzing People and Markets. 9. Market Entry and Expansion. 10. Organization for Global Marketing. Part III: THE GLOBAL MARKETING MIX. 11. Product Management and Global Brands. 12. Marketing of Services. 13. Advertising, Promotion, and Sales. 14. Pricing Strategies and Tactics. 15. Global Distribution and Logistics. Part IV: LEADERSHIP IN GLOBAL MARKETING. 16. Social Networks and Communication. 17. Leadership: Responsibility and Sustainability. 18. New Directions and Challenges. Appendix. Finding Your Calling in Global Markets: Jobs and Careers.