Sports Marketing : A Strategic Perspective, 5th edition (Paperback, 5 New edition)

Preface  Part I: Contingency Framework for Strategic Sports Marketing  Chapter 1. Emergence of Sports Marketing  Chapter 2. Contingency Framework for Strategic Sports Marketing  Part II: Planning for Market Selection Decisions  Chapter 3. Research Tools for Understanding Sports Consumers  Chapter 4. Understanding Participants as Consumers  Chapter 5. Understanding Spectators as Consumers  Chapter 6. Segmentation, Targeting, and Positioning  Part III: Planning the Sports Marketing Mix  Chapter 7. Sports Product Concepts  Chapter 8. Managing Sports Products  Chapter 9. Promotion Concepts  Chapter 10. Promotion Mix Elements  Chapter 11. Sponsorship Programs  Chapter 12. Pricing Concepts and Strategies  Part IV: Implementing and Controlling the Strategic Sports Marketing Process  Chapter 13. Implementing & Controlling the Strategic Sports Marketing Process  Appendix A. Career Opportunities in Sports Marketing  Appendix B. Sports Marketing Sites of Interest on the Internet