The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century (Paperback, 6 New edition)

Preface

Acknowledgments

Part 1 Foundations

Chapter 1 Introduction to Persuasion

Chapter 2 Historical and Ethical Foundations

Part Two The Nature of Attitudes

Chapter 3 Attitudes: Definition and Structure

Chapter 4 The Power of our Passions: Theory and Research on Strong Attitudes

Chapter 5 Attitudes: Functions and Consequences

Chapter 6 Attitude Measurement

Part Three Changing Attitudes and Behavior

Chapter 7 Processing Persuasive Communications

Chapter 8 "Who Says It": Communicator Factors in Persuasion

Chapter 9 Fundamentals of the Message

Chapter 10 Emotional Message Appeals: Fear and Guilt

Chapter 11 Cognitive Dissonance Theory Part Four Persuasive Communication Contexts

Chapter 12 Interpersonal Persuasion

Chapter 13 Advertising, Marketing, and Persuasion

Chapter 14 Health Communication Campaigns