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· 제목 : Digital Analytics for Marketing (Paperback)
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9781138190689
· 쪽수 : 390쪽
· 분류 : 외국도서 > 경제경영 > 전자상거래 (E-Commerce) > 일반
· ISBN : 9781138190689
· 쪽수 : 390쪽
목차
1. The Evolution of Digital Analytics and The Internet
2. Search Engines & The Internet
3. Social Media History
4. Digital Analytics Industry Players
5. Basic Web Analytics and Web Intelligence
6. Advanced Web Analytics and Web Intelligence
7. Understanding and Working with Third-Party Data
8. An Introduction to Social Media Analytics
9. Leveraging Social Media Content and Analytics
10. Advanced Text Analytics & Algorithms
11. Geolocation Analytics
12. Social Media Actions Analytics
13. Social Media Hyperlink Analytics
14. Network Analysis and Social Network Mapping
15. Mobile Analytics
16. Aligning Digital Media with Business Strategy
17. Applying Digital Analytics to a Social Network
