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· 제목 : Strategy : Theory and Practice (Paperback) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781849201520
· 쪽수 : 460쪽
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781849201520
· 쪽수 : 460쪽
목차
PART ONE: INTRODUCTION The Context and Emergence of Strategic Thinking PART TWO: CENTRAL CURRENTS IN STRATEGY Strategy and Competitive Performance Strategy Discovers Uniqueness The Role of Resources and Knowledge Strategy as Process and Practice Marketing and Branding as Strategic Forces Strategy and Innovation PART THREE: THE POLITICS OF STRATEGY Strategists, Top Management Teams and Governance Strategic Decision-Making Organizational Politics and Strategy PART FOUR: GLOBAL STRATEGIES International and Collaborative Strategies Financialization, Risk and Accountability Globalization and Strategy
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