Mini Messaging

INTRODUCTION

THE ART OF SHORT MESSAGING STRATEGY (SMS):
20 RULES FOR THE 2.0 ENVIRONMENT

1. KEEP IT SIMPLE AND SPEEDY (KISS 2.0)
2. TRY TO BE PC (PUNCTUAL AND CLEAR)
3. COLLOQUIAL CONNECTION
4. GET IN, GET OUT (GIGO)
5. FRAME (ISSUE) FIRST
6. FIRST IN, LAST OUT (FILO)
7. AUDIENCE AWARENESS
8. DR. FILL SYNDROME
9. EMOTICON ETIQUETTE
10. DOSE OF DRAMA
11. ATTACK OF THE ACRONYMS!
12. CYBER-SEQUENCING
13. ONE HIT WONDERS
14. THE “X” FACTOR
15. ACTIVE ACTIVITY
16. NEAR MISses
17. ANGST AIKIDO
18. TEXTOSTERONE TRAPS
19. MICROBRAND MANAGEMENT
20. PUNS N’ PROSES

THE SCIENCE OF SHORT MESSAGING STRATEGY (SMS):
20 RULES FOR THE 2.0 ENVIRONMENT
1. EASY eNGLISH
2. SUBPRIME SENTENCES
3. ZAPPING ZOMBIE WORDS
4. AMUSING ADJECTIVES
5. VIBRANT (VALUE-ADDED) VERBS
6. NOMINALIZATIONS OF NOMINAL VALUE
7. PREPOSITIONAL PREPPIES
8. JEDI JARGON
9. CAPPING CAPS
10. LEGALLY BLAND
11. YUP, WE CAN!?
12. TOXIC TERMS
13. QWERTY OR QUIRKY
14. VERSES VS. VERSUS
15. LATIN LOVERS
16. O’BROTHER (WHERE ART THOU)
17. ALLITERATION ALLURE
18. JUST SAY NO TO S-V-O! (SUBJECT-VERB-OBJECT)
19. APPLIED PHDs (PUNCTUATIONS, HYPHENS AND DOTS)
20. “TRIPLE A” PAPER (ATTACHMENTS, ADDENDUMS AND APPENDICES)