토머스 아이젠만  | Currency

33,300원  | 20210330  | 9780593137024

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Pride, Jamie  | Wiley

36,160원  | 20180312  | 9780730348696

Startup failure is preventable! Ninety-two per cent of technology startups fail in the first three years, leaving their founders burnt out, alone and fatigued. But this culture of failure doesn't have to be the norm. Unicorn Tears is the ultimate guide to avoiding startup failure, written by a founder, for founders. As an entrepreneur and venture capitalist, author Jamie Pride has lived through and witnessed the mental and financial pain of startup failure. Through this, he has created a robust strategy grounded in reality to give founders the best possible chance of success. With this book you will: learn the key reasons why startups fail understand and overcome the myths surrounding startups build your Founder Fitness; developing resilience, awareness and adaptability master the Hollywood Method, a structured approach to building a startup embrace Funding Fitness and get the right valuation from the right investors. Don't let your startup follow the pattern of failure. Whether you're just starting out with an idea or you have an established startup, Unicorn Tears shares a winning formula for building a startup that lasts.

Feinleib, David  | Apress

55,100원  | 20111223  | 9781430241409

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make-and how to avoid them.