Canzer  | Houghton Mifflin Harcourt

29,000원  | 20021101  | 9780618150366

Andrew McAfee  | Macmillan Business

25,920원  | 20231116  | 9781035026180

Financial Times Business Books of the Month Economist Best Books of 2023 With a foreword by Reid Hoffman, co-founder of LinkedIn 'A handbook for disruptors' - Eric Schmidt, former CEO of Google We’re living in a time of amazing innovation, but we’re not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business – with extraordinary results. A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts. By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek. 'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and No. 1 New York Times bestselling author of Think Again

 | Macmillan Business

27,200원  | 20231109  | 9781035032471

Gripping and darkly comic, Breaking Twitter takes readers inside the battle between one of the most intriguing, polarizing, influential men of our time - Elon Musk - and the company that owns our world's best hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

세스 고딘  | Penguin Business

23,720원  | 20230601  | 9780241655542

"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-changing workplace. The workplace has undergone a massive shift. Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show up without truly showing up. Alarmed managers are doubling down on keystroke surveillance, productivity tracking and back-to-the-office mandates, when what they should be doing is the opposite - affording employees the dignity necessary to inject purpose and motivation into their work. In The Song of Significance, legendary author and business thinker Seth Godin posits a new view of what industry leaders must do now. If you want your employees to live up to their full professional potential, you must give them the respect and autonomy they deserve as humans. The choice is simple: either keep treating your people as disposable and join in the AI-fueled race to the bottom, or build a significant organization that enrolls, empowers, and trusts employees to deliver their best work, no matter where they're working.

Gregg, Mary  | Springer International Publishing

54,940원  | 20230727  | 9783031399800

Hilsenrath, Jon  | Harper Business

46,290원  | 20221101  | 9780063162464

“A vivid portrait of an exceptional woman and a lively history of the economic and financial crises that helped make the treasury secretary and former Fed chair who she is today.” —Sylvia Nasar, #1 New York Times bestselling author of A Beautiful Mind “Captivating. . . . Part biography, part history of ideas, the book provides a fascinating window into the ways thinking on economic policy has evolved in the last 25 years. . . . A must-read for anyone seeking to understand the current economic challenges we face.” —Liaquat Ahamed, Pulitzer Prize-winning author of Lords of Finance An engrossing and deeply human chronicle of the past fifty years of American economic and social upheaval, viewed through the consequential life of the most powerful woman in American economic history, Janet Yellen, and her unconventional partnership in marriage and work with Nobel Laureate George Akerlof. At the dawn of the 21st century, many of America’s leaders believed that free trade, modern finance, technology, and wise government policy had paved the way for a new era of prosperity. Then came a cascade of disasters—a bursting tech bubble, domestic terror attacks, a housing market implosion, a financial system crisis, a deadly global pandemic. These events led to serial recessions, deepened America’s political fractures and widened the divide between those best off and everyone else. Award-winning economics writer Jon Hilsenrath examines what happened, viewing events through the experiences of two historic figures: Janet Yellen was Treasury Secretary, Federal Reserve Chairwoman and Chair of the White House Council of Economic Advisers. Her husband, George Akerlof, was an imaginative Nobel prize–winning economist. Long before the upheaval of the past two decades, Akerlof warned of flaws in modern economic thinking; then Yellen had to fix the economy on the fly as it cracked. In telling their story, Hilsenrath explores long-running intellectual battles over the fragile balance between unruly democratic government and unpredictable markets. He introduces readers to the cast of modern intellectuals and policy makers who deciphered, shaped, and steered these systems through prosperity, chaos, and reformation. And he explains what went wrong, why, and what might happen next. What emerges is an absorbing examination of how humans think and behave, and how those actions shape markets, inform economic policy, and could determine the future of a now-deeply divided nation. Hilsenrath reminds us that economics is neither science nor ideology, as some once wished or promised. Economics is an endeavor. Most good love stories are, too.

수잔 애쉬포드  | Harper Business

29,100원  | 20211005  | 9780063011571

A leadership and learning expert shows you how to change your behavior, develop soft skills, and achieve personal and professional growth through a series of small experiments she calls “Flexing.” A personnel shift at your organization puts you into a leadership role you don't feel prepared for. Your boss tells you that you seem aloof and unapproachable in client meetings. You need to win the support of the members of a local community group for a project you feel passionate about. Addressing these diverse issues depends on improving your soft skills—such as time management, team building, communication and listening, creative thinking, and problem-solving. But this isn’t as easy as it may seem. Sue Ashford, the chair of the Management and Organizations group at the Ross School of Business, has the solution. In this timely book, she introduces Flexing—a technique individuals, teams, and entire organizations can use to learn, grow, and develop their skills and knowledge with every new project, work assignment, and problem. Flexing empowers you to embrace any challenge and adapt to any change, yielding practical, valuable takeaways that ensure growth. Flexing helps you move ahead when you’re confronted with a new challenge, or simply want to develop a vital skill. It’s a journey that begins with setting a flex goal—stating explicitly what you want to learn and how you want to grow. Once that flex goal is set, you then begin to run experiments, solicit feedback from peers or colleagues, and monitor and tweak your progress on the way to achieving your goal. Flexing can be tailored to each person, allowing you to reflect on your own experiences and incorporate the lessons you learn in the next project you tackle. It’s a growth mindset that will help you become the best version of yourself. Flexing also works with teams and organizations. Ashford teaches small groups and large how to implement flexing to ensure their members are ready for new challenges. With more people moving to remote working full-time and developing new ways of collaborating in teams, this warm and practical guide will help every professional and any organization on the journey to greater effectiveness.

피터 자이한  | Harper Business

33,750원  | 20220614  | 9780063230477

2019 was the last great year for the world economy. For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America made that happen, but now America has lost interest in keeping it going. Globe-spanning supply chains are only possible with the protection of the U.S. Navy. The American dollar underpins internationalized energy and financial markets. Complex, innovative industries were created to satisfy American consumers. American security policy forced warring nations to lay down their arms. Billions of people have been fed and educated as the American-led trade system spread across the globe. All of this was artificial. All this was temporary. All this is ending. In The End of the World is Just the Beginning, author and geopolitical strategist Peter Zeihan maps out the next world: a world where countries or regions will have no choice but to make their own goods, grow their own food, secure their own energy, fight their own battles, and do it all with populations that are both shrinking and aging. The list of countries that make it all work is smaller than you think. Which means everything about our interconnected world - from how we manufacture products, to how we grow food, to how we keep the lights on, to how we shuttle stuff about, to how we pay for it all - is about to change. In customary Zeihan fashion, rather than yelling fire in the geoeconomic theatre, he narrates the accumulation of matchsticks, gasoline, and dynamite in the hands of the oblivious audience, suggesting we might want to call the fire department. A world ending. A world beginning. Zeihan brings readers along for an illuminating (and a bit terrifying) ride packed with foresight, wit, and his trademark irreverence.

Chen, Andrew  | Harper Business

24,900원  | 20211207  | 9780062969743

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech's most successful products have solved the dreaded cold start problem"--by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of "the network effect," where a product or service's value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they're messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them--much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

White, Geoff  | Penguin Business

26,020원  | 20220809  | 9780241554258

Marks, Howard  | Harper Business

20,830원  | 20210316  | 9780358108481

A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER The legendary investor shows how to identify and master the cycles that govern the markets. We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a cycle comes when you learn the patterns of ups and downs that influence not just economics, markets, and companies, but also human psychology and the investing behaviors that result. If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You’ll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed. By following Marks’s insights—drawn in part from his iconic memos over the years to Oaktree’s clients—you can master these recurring patterns to have the opportunity to improve your results.

리즈 와이즈먼  | Harper Business

17,680원  | 20211019  | 9780063208933

Thinkers50 Top 10 Best New Management Books for 2022 Why do some people break through and make an impact while others get stuck going through the motions? In every organization there are Impact Players—those indispensable colleagues who can be counted on in critical situations and who consistently receive high-profile assignments and new opportunities. Whether they are on center stage or behind the scenes, managers know who these top players are, understand their worth, and want more of them on their team. While their impact is obvious, it’s not always clear what actually makes these professionals different from their peers. InImpact Players, New York Times bestselling author and researcher Liz Wiseman reveals the secrets of these stellar professionals who play the game at a higher level. Drawing on insights from leaders at top companies, Wiseman explains what the most influential players are doing differently, how small and seemingly insignificant differences in how we think and act can make an enormous impact, and why—with a little coaching—this mindset is available to everyone who wants to contribute at their highest level. Based on a study of 170 top contributors, Wiseman identifies the mindsets that prevent otherwise smart, capable people from contributing to their full potential and the five practices that differentiate Impact Players: While others do their job, Impact Players figure out the real job to be done. While others wait for direction, Impact Players step up and lead. While others escalate problems, Impact Players move things across the finish line. While others attempt to minimize change, Impact Players are learning and adapting to change. While others add to the load, the Impact Players make heavy demands feel lighter. Wiseman makes clear that these practices—and the right mindset—can help any employee contribute at their fullest and shows leaders how they can raise the level of play for everyone on the team. Impact Players is your playbook for the new workplace.

짐 콜린스  | Harper Business

25,070원  | 20011016  | 9780066620992

The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: *Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. *The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. *A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology *Accelerators: Good-to-great companies think differently about the role of technology. *The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. --- From the Publisher

Collins, Jim, Porras, Jerry I.  | Harper Business

21,280원  | 20020901  | 9780060516406

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write James C. Collins and Jerry I. Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies ? they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 ? and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day ? as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?" What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant inanything other than TVs? How did Boeing unseat McDonnell-Douglas as the world's best commercial aircraft company ? what did Boeing have that McDonnell-Douglas lacked? By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished outstanding companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies. Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Nadella, Satya  | Harper Business

16,500원  | 20170926  | 9780062740359

Microsoft’s CEO tells the inside story of the company’s continuing transformation, while tracing his own journey from a childhood in India to leading some of the most significant changes of the digital era and offering his vision for the coming wave of intelligent technologies. Foreword by Bill Gates Microsoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere. Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives-the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality-empathy-will become ever more valuable in a world where technological advancement will disrupt the status quo as never before. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO-one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul-transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders. "Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement-for himself, for a storied company, and for society.