책 이미지

eBook 미리보기
책 정보
· 제목 : Games, Strategies, and Managers: How Managers Can Use Game Theory to Make Better Business Decisions (Paperback) 
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780195108033
· 쪽수 : 264쪽
· 출판일 : 1996-05-02
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780195108033
· 쪽수 : 264쪽
· 출판일 : 1996-05-02
목차
Part I: Strategies of Decision-making: The Art and Science of Strategy; Playing Games as Games; Understanding Conflict and Cooperation; Weighing Risks; Part II: Negotiating: Gaining Bargaining Power; Using Information Strategically; Negotiating International Trade Agreements; Part III: Contracting: Creating Incentives; Designing Contracts; Setting Executives' Incentives; Part IV: Bidding: Bidding in Competition; Bidding in Olympic Competition; Part V: The Strategic Manager: Organizing a Network of Subcontractors; Putting it all Together; Appendix: The Details of the Games; More Games; Reading Guide
저자소개
추천도서
분야의 베스트셀러 >