Electronic Markets : Benefits, Costs and Risks (Hardcover)

Online Retailing, Electronic Marketplaces and Electronic Collaboration; S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; B.Florenthal & A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study; S.Swaid & R.Wigand Consumer Value within a Click-and-Mortar Construct; P.McElhone & A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems; A.Noy & Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering; H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective; A.Parssian & S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure; S.Standing & C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective; S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace; R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; D.Gengatharen