Applied Communication Research Methods : Getting Started as a Researcher (Paperback, 2 ed)

Unit 1: Basic principles of research and a guide to using the book Unit 2: Basic concepts of research Unit 3: Scholarly research and the creation of knowledge Unit 4: Ethical research Unit 5: Concept explication & measurement Unit 6: Reliability and validity Unit 7: Effective measurement Unirt 8: Sampling Unit 9: Experiments & Threats to validity Unit 10: Survey Research Unit 11: Content analysis Unit 12: Qualitative research Unit 13: Qualitative data analysis Unit 14: Descriptive statistics Unit 15: Principles of inferential statistics Unit 16: Multivariate inferential statistics