Living Room Wars : Rethinking Media Audiences (Paperback)

Introduction; Part 1 Rethinking audiences; Chapter 1 The battle between television and its audiences; Chapter 2 On the politics of empirical audience research; Chapter 3 New technologies, audience measurement and the tactics of television consumption; Chapter 4 Ethnography and radical contextualism in audience studies; Part 2 Gendered audiences; Chapter 5 Melodramatic identifications; Chapter 6 Feminist desire and female pleasure; Chapter 7 Gender and/in media consumption, Joke Hermes; Part 3 Audiences and global culture; Chapter 8 Cultural studies, media reception and the transnational media system; Chapter 9 Global media/local meaning; Chapter 10 In the realm of uncertainty;