Brand Hollywood : Selling Entertainment in a Global Media Age (Hardcover)

List of IllustrationsAcknowledgementsIntroduction: Entertainment EconomiesPart I: Brand Culture1. The Cultural Economy of Branding2. Media Branding and the Entertainment ComplexPart II: Brand Logos3. Studio Logos and the Aesthetics of Memory and Hype4. Dolby and the Unheard History of Technical TrademarksPart III: Brand Spectacle5. Licensing the Library: Of Archives and Animation6. The Sustained Event: Branding Fantasies and the Corporate Blockbuster7. ‘The World is Our Audience’: Branding Entertainment SpaceConclusion: Total EntertainmentNotesBibliographyIndex