Brand Hollywood : Selling Entertainment in a Global Media Age (Paperback)

List of Illustrations Acknowledgements Introduction: Entertainment Economies Part I: Brand Culture 1. The Cultural Economy of Branding 2. Media Branding and the Entertainment Complex Part II: Brand Logos 3. Studio Logos and the Aesthetics of Memory and Hype 4. Dolby and the Unheard History of Technical Trademarks Part III: Brand Spectacle 5. Licensing the Library: Of Archives and Animation 6. The Sustained Event: Branding Fantasies and the Corporate Blockbuster 7. ‘The World is Our Audience’: Branding Entertainment Space Conclusion: Total Entertainment Notes Bibliography Index