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책 정보
· 제목 : Marketing the e-Business (Hardcover, 2 ed)
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9780415965002
· 쪽수 : 362쪽
· 출판일 : 2007-12-20
· 분류 : 외국도서 > 경제경영 > 산업 > 도소매
· ISBN : 9780415965002
· 쪽수 : 362쪽
· 출판일 : 2007-12-20
목차
1. History, Definitions and Frameworks2. The e-Business Environment3. e-Marketing Research4. e-Marketing Strategy5. Consumer Behaviour and e-Segmentation 6. Customer Relationship Marketing7. Multi-channel Marketing 8. Online Branding9. Online Marketing Communications10. e-Retailing: from ‘Clicks’ To ‘Clicks And Bricks’?11. Strategic Planning for e-Marketing12. The Future of e-Marketing
