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· 분류 : 외국도서 > 경제경영 > 리더십
· ISBN : 9780470822241
· 쪽수 : 286쪽
· 출판일 : 2007-04-09
목차
Introduction xi
Acknowledgements xix
1 Leadership in China: Putting the heart where the mind is 1
Introduction 2
Case study: Emerson Electric (Suzhou) Co., Ltd 7
CASE COMMENTARIES
Howard Ward, Professor of Management, CEIBS 26
Gousheng Zhu, Operation General Manager, BOC China 30
2 Human resources in China: Chasing the runaway bride 35
Introduction 36
Case study: Eli Lilly and Company, China affiliate, war for talent 42
CASE COMMENTARIES
William H. Mobley, Professor of Management, CEIBS 58
Founder of Mobley Group Pacific Limited
Angeli Kwauk, Area Director of Human Resources, China Grand Hyatt Shanghai 60
Xiaotong Li, HR Director, Shared Service Organization 64
Henkel (China) Investment Co. Ltd
3 Joint ventures: Dancing the Chinese tango 69
Introduction 70
Case study: Guangzhou Peugeot Automobile Co., Ltd 76
CASE COMMENTARIES
Per V. Jenster, Professor of Management, CEIBS 88
Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and Grains Industries Ltd 91
4 Dealing with headquarters: The art of juggling 99
Introduction 100
Case study: Picanol China 106
CASE COMMENTARIES
Willem P. Burgers, Professor of Marketing and Strategy, Bayer Healthcare Chair in Strategy and Marketing, CEIBS 125
Hans-Peter Bouvard, Director Business Dev. Northern Asia Reichle + De-Massari Far East (Pte) Ltd 128
Gary An, General Manager, Amphenol East Asia Electronic Technology (Shenzhen) Co., Ltd, Amphenol Commercial Products (Chengdu) Co., Ltd 131
5 Counterfeiters in China: Catch me if you can 135
Introduction 136
Case study: GM China versus Chery, disputes over intellectual property rights 141
CASE COMMENTARIES
Gerald E. Fryxell, Professor of Management, CEIBS 155
Doug Ho Song, Managing Director, Doosan Leadership Institute, Doosan Group 157
6 Chinese consumers: The new kids on the block 161
Introduction 162
Case study: Mercedes-Benz and Wuhan Wild Animal Park 168
CASE COMMENTARIES
Dongsheng Zhou, Professor of Marketing, CEIBS 179
Yufeng Zhao, General Manager, Progress Strategy Consulting Co., Ltd 182
7 Government relationship: Playing Chinese poker 187
Introduction 188
Case study: Carrefour China, revamping business to follow local rules 193
CASE COMMENTARIES
Thomas E. Callarman, Professor of Operations Management, CEIBS 209
Sergiy Lesnyak, Chief Representative, Ferrexpo Group in China 211
Xuezheng Li, Global Sales Director, Beijing BOE Optoelectronics Technology Co., Ltd, Former Chief Public Relations Officer, BOE Technology Group Co., Ltd. 124
8 Expatriates in China: Lost in translation 219
Introduction 220
Case study: The lollypop that turned bitter, the experience of an expatriate couple in China 225
CASE COMMENTARIES
Bala Ramasamy, Professor of Economics, CEIBS 240
Bettina Ganghofer, Deputy General Manager, Shanghai Pudong International Airport Cargo Terminal Co., Ltd (Lufthansa JV) 243
9 Foreign entrepreneurs: Chasing the China dream 247
Introduction 248
Case study: Personal reflections of three foreign entrepreneurs in China 254
CASE COMMENTARIES
Dingkun Ge, Professor of Strategy & Entrepreneurship, CEIBS 274
Shaun Rein, Managing Director, China Market Research Group (CMR) 277
Index 283
