![[eBook Code] Strategic Management of e-Business](./img_thumb2/9780470870747.jpg)
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· 제목 : [eBook Code] Strategic Management of e-Business (eBook Code, 2nd)
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470870747
· 쪽수 : 384쪽
· 출판일 : 2005-04-08
· 분류 : 외국도서 > 경제경영 > 의사결정/문제해결
· ISBN : 9780470870747
· 쪽수 : 384쪽
· 출판일 : 2005-04-08
목차
Preface to the second edition.
Preface to the first edition.
About the Author.
Chapter 1. Introduction to E-Business.
Chapter 2. The Basics of E-Business Technology.
Chapter 3. The Markets for Electronic Commerce.
Chapter 4. E-Marketing.
Chapter 5. The Economics of E-Business.
Chapter 6. Analysing the Industry Impacts of E-business.
Chapter 7. Developing an E-Business Strategy.
Chapter 8. Implementing an E-Business Strategy.
Chapter 9. Public Policy Issues.
Chapter 10. Future Trends.
