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· 제목 : Business Economics (Paperback)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 거시경제학
· ISBN : 9780750644549
· 쪽수 : 400쪽
· 출판일 : 2000-11-20
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 거시경제학
· ISBN : 9780750644549
· 쪽수 : 400쪽
· 출판일 : 2000-11-20
목차
What is business economics? an overview; How businesses produce; Production for profit; Marketing the product; Market forces; Markets in the real world; Competition and competitive strategy; Regulating market power; The macroeconomy and its impact on business 1; The macroeconomy and its impact on business 2; International trade and finance; The internationalism of business; Index
